Marketing management of chain commerce

被引：0

作者：

Cao Liqiang ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

Proceedings of the 3rd International Conference on Innovation & Management, Vols 1 and 2 | 2006年

关键词：

chain commerce; marketing management; marketing combination management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The chain commerce develops so fast in China that it has already become a new type of commerce that surpasses the traditional type. However, in China, the chain commerce lacks some corresponding theoretical foundation on management, and the marketing management is relatively backward. This paper focuses on the marketing management idea of the chain commerce in section 1, the basic theory on marketing management is shown in section 2, and section 3 attempts to explore the ways of marketing management which adapts to Chinese chain commerce.

引用

页码：1955 / 1959

页数：5

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