Co-creativity Process by Social Media within the Product Development Process

被引：7

作者：

D'Andrea, Alessia ^{[1
]}

Ferri, Fernando ^{[1
]}

Grifoni, Patrizia ^{[1
]}

Guzzo, Tiziana ^{[1
]}

机构：

[1] Inst Reaserch Populat & Social Policies IRPPS, I-00185 Rome, Italy

来源：

ON THE MOVE TO MEANINGFUL INTERNET SYSTEMS: OTM 2015 WORKSHOPS | 2015年 / 9416卷

关键词：

Web; 2.0; Social media; Co-creativity; Business; Crowd-sourcing; Digital business eco-system; Product life cycle;

D O I：

10.1007/978-3-319-26138-6_60

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Social media are computer-mediated communication tools frequently used for co-creating value because they promote communication, interaction and collaboration among all actors. This paper provides a description of the co-creativity process by Social Media within the product development process analysing the consumers' involvement in the different steps (product design and production, product improvement before market introduction; product sale and product innovation).

引用

页码：559 / 569

页数：11

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