Brand equity effects in consumers' choice of experiential products: ''Star power'' and movie selections

被引：0
|
作者：
Levin, AM [1 ]
Levin, IP [1 ]
机构：
[1] UNIV KENTUCKY,SCH MANAGEMENT,LEXINGTON,KY 40506
来源：
1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1996年 / 7卷
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
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页码：53 / 54
页数：2
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