The Influence of Human Capital and Financial Assets on Rural Family Entrepreneurship

In this paper, we use the Probit and Tobit models to analyze the influence of human capital and financial assets on rural family entrepreneurship through the analysis of data from China Household Financial Survey (CHFS) in 2013. The results show that the accumulation of human capital and the increase of financial assets will significantly increase the probability of family entrepreneurship, but will reduce the probability of family choosing to engage in agricultural production and management activities. In terms of entrepreneurial performance, the increase of educational years, the improvement of health level and the growth of financial assets can have a significant positive effect on entrepreneurial performance. Besides, family entrepreneurship in rural areas is also affected by family factors and regional differences. Based on this, we put forward some policy suggestions, such as strengthening the cultivation of rural human capital and further improving the rural financial market system.