EVALUATING THE EFFICIENCY OF THE SYNERGISTIC EFFECT IN THE BUSINESS NETWORK

This article aims to develop a methodology for monitoring the quality of the synergistic effect of enterprises' economic activity in business networks for mechanical engineering in Ukraine. Using the expert assessments of 386 senior and middle managers of 27 mechanical engineering enterprises of the Kharkiv region and the main components' method, the components of qualitative parameters of the synergetic effect of economic activity that result from network interaction have been determined. An additive econometric model has been developed to calculate the integrated indicators of the enterprises' economic activity's synergetic effects in terms of the business networks of the studied enterprises. By constructing nonlinear regression models, the integrated synergy indicator of each enterprise's profitability was characterized with respect to the effectiveness of the network interaction's feasibility. The obtained results will help develop enterprise development strategic directions for constant monitoring of the feasibility of business network interaction.