Competitiveness of Servitization with New Transaction Base

被引：0
|
作者：
Wang, Kangzhou [1 ]
Huang, Tushan [1 ]
Jiang, Zhibin [2 ]
机构：
[1] Lanzhou Univ, Sch Management, Lanzhou, Gansu, Peoples R China
[2] Shanghai Jiao Tong Univ, Antai Coll Econ & Management, Shanghai, Peoples R China
来源：
IFAC PAPERSONLINE | 2019年 / 52卷 / 13期
基金：
中国国家自然科学基金;
关键词：
Servitization; duopoly; business model; product efficiency; competitiveness; DURABLE-GOODS; STRATEGIES;
D O I：
10.1016/j.ifacol.2019.11.364
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Servitization is an innovative business model that sell the use of a product instead of the product itself. It has been a popular business model in various manufacturing sectors in recent years. This paper investigates the competitiveness of servitization in a duopoly market. There are two manufacturing firms, one is a traditional firm who sells the product itself, the other is a servitized firm who not only offers product sales, but also sells the use of the product. Two firms first decide the product efficiency, then they make pricing decision. After observing the aforementioned firms' decisions, a customer can choose to remain inactive, participate in the servitization option, or purchase the product of traditional or servitized firms through the sales option. We analyse two firms' decisions and customers' choices under a three-stage dynamic game framework. The optimal decisions of both two firms and customers are presented. The conclusion and insights of these results will be conducted in the future. (C) 2019, IFAC (International Federation of Automatic Control) Hosting by Elsevier Ltd. All rights reserved.
引用
收藏
页码：1216 / 1221
页数：6
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