POSSIBILITIES OF USING CONTEXTUAL MONITORING OF THE QUALITY OF MARKETING SUPPORT FOR SOCIAL ENTREPRENEURSHIP PROJECTS

被引：0
|
作者：
Chernobaeva, Gulnara [1 ]
机构：
[1] Omsk State Univ, Fac Econ, Innovat & Project Management Dept, Omsk, Russia
来源：
KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS - DECISIONS, BEHAVIOR AND NORMATIVE MODELS | 2017年
关键词：
Marketing; contextual monitoring of the project; social entrepreneurship;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
As part of this study, we identified the main tools available for the social entrepreneur, but rarely used to improve the effectiveness of projects, tools for contextual monitoring of the quality of the project's marketing support.
引用
收藏
页码：1058 / 1062
页数：5
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