Reputation model of supply chain based on the game of catering enterprises and customers

被引：1

作者：

Guo Wei-jie ^{[1
]}

Qi Huan ^{[1
]}

Guo Qiu-jun ^{[2
]}

机构：

[1] Huazhong Univ Sci & Technol, Dept Control Sci & Engn, Whuhan, Peoples R China

[2] Huazhong Univ Sci & Technol, Sch Pub Adm, Whuhan, Peoples R China

来源：

ICICTA: 2009 SECOND INTERNATIONAL CONFERENCE ON INTELLIGENT COMPUTATION TECHNOLOGY AND AUTOMATION, VOL III, PROCEEDINGS | 2009年

关键词：

supply chain; catering enterprise; reputation; signaling game;

D O I：

10.1109/ICICTA.2009.696

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The judgment of customers and the profit of catering enterprises are influenced by the reputation of the supply chain. We analyzed the relationship of catering enterprises and customers, and the reputation of enterprises in the supply chain using game theory. Equilibrium strategies in the signaling game of catering enterprises and customers are studied theoretically. The reputation model of enterprises in the supply chain is built. When the cost that reduced by the establishment of reputation is greater than the maintenance cost for the catering supply chain, the game between the catering supply chain and customers will bring profit to both sides.

引用

页码：956 / +

页数：2

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