INFLUENCE OF ATTRIBUTES OF MUTUAL FUNDS ON INVESTMENT DECISION

In the present financial business, mutual funds have risen as the key player of the investment process. Mutual funds are fast emerging as an important investment vehicle in the modern world and the concept is catching up in India. In the present study, investors were solicited, to rate the qualities (Characteristics) of a mutual fund, on a five-point Likert Scale. This study was conducted in Visakhapatnam District, Vizianagaram District and Srikakulam District, in north coastal Andhra Pradesh. On the basis of the reaction of the speculators' mean and standard deviations were computed. The present study would help the individuals to put their surplus cash, in different gainful vehicles. It prompts capital aggregation for the country and better returns for the investors.