Service Marketing Management: A Strategic Perspective, 2nd edition

被引：0

|

作者：

Narasimhan, Kasturi ^{[1
]}

机构：

[1] Univ Bolton, Bolton, England

来源：

MANAGING SERVICE QUALITY | 2009年 / 19卷 / 06期

关键词：

D O I：

10.1108/09604520911005116

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：748 / 749

页数：2

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