RESEARCH ON THE DEVELOPMENT OF CULTURAL CREATION PRODUCTS OF ENVIRONMENTAL CERAMICS UNDER THE BACKGROUND OF DIGITAL CREATIVE INDUSTRY

Under the background of the rapid development of the digital creative industry, as the urbanization process continues to advance, environmental ceramics as part of it also shines in public art. The development of environmental ceramics is an inevitable trend in the construction of public space. For traditional ceramic art, China has a long history of ceramic art and exquisite craftsmanship. However, with the continuous development of the traditional ceramic art technology, it has presented various unsuitable drawbacks in the specific application. Environmental ceramics has successfully solved these problems, and naturally it is integrated into public facilities, making the overall environmental building uniquely appealing. Only by combining the traditional Chinese cultural elements with the modern people's way of thinking, so that the environmental ceramic art reflects the modern people's living habits, can the environmental ceramic works be accepted by more people, and people's living standards can be continuously improved.