Marketing financial services in sub-Saharan Africa

被引：2
|
作者：
van Tonder, Estelle [1 ]
Petzer, Daniel Johannes [2 ]
Farquhar, Jillian Dawes [3 ,4 ]
机构：
[1] North West Univ, Potchefstroom, South Africa
[2] Univ Reading, Henley Business Sch Africa, Reading, Berks, England
[3] Solent Univ, Southampton, Hants, England
[4] Univ KwaZulu Natal, Pietermaritzburg, South Africa
来源：
INTERNATIONAL JOURNAL OF BANK MARKETING | 2021年 / 39卷 / 03期
关键词：
INCLUSION;
D O I：
10.1108/IJBM-05-2021-613
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：357 / 359
页数：3
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