Analysis on Educational Information Interactive Push Based on WeChat Public Platform

WeChat group as an acquaintance between social software, has become the general use tools. WeChat subsequently launched public account by WeChat's strong ecological chain, with low cost, high efficiency, accurate information push and other advantages, has become a powerful way to all kinds of people and enterprises to promote the university educational administration. Because of many links the characteristics of complex information, and a large amount of data, information transmission and transfer are often not timely and efficient. Therefore, based on the present educational administration management system based on the WeChat public platform to develop third party interface based on the concept of public information and personalized interactive information push, and gives the system architecture.