College Students' Acceptance and Willingness Towards Blended Learning Experience

Blended learning, which spreads the edges of online learning to off-line service, has combined the advantages of face-to-face learning and pure online learning and brought vigor to E-learning. The paper is based on the findings of an investigation on college students' willingness to provide and use off-line functions of an online learning platform. The difference in users are expected to be revealed for offering better category of resources and adaptive functions. To get a clear idea of the influence factors of blended learning and help the design of an individualized online learning platform, the paper will give some analysis about the possibilities and feasibility of blended functions of the platform. Based on the results of descriptive analysis, Levene test, single factor ANOVA and the crosstab chi-square test, differences appearing in gender and grade need attaching importance to and taking care of. It is proved that learners in universities are willing and competent to take the instructional role to help each other in E-learning. As for how to achieve the blended process in E-learning in higher education, suggestions are offered as to build a location based system(LBS) and an inner-campus communication society on the learning platform. Knowing and accepting the difference, the design of the platform is also optimized to assist learners as well as to improve blended learning experience in the process.