The Role of Peripheral Conference Service in Developing Revisit Intention to Host Destination

The meeting, incentive, conference, and exhibition (MICE) industry continues to grow, contributing significantly to a destination's economy. This article examines how the perceived quality of the peripheral conference service, as a supporting program for a conference, affects the loyalty of participants at the conference host destination. This perceived quality may also affect the conference participants' novelty-seeking behavior in moderating the influence of the strength of satisfaction on intentions to revisit the conference host destination. The unit of analysis of this study was international conferences in Bali, Surabaya, and Jakarta. The data were collected from 214 respondents via a questionnaire. Questions were answered using a 7-point Likert scale and analyzed using a partial least squares structural equation model (PLSSEM). The results showed that the perceived quality of the performance of the peripheral conference service had a positive influence on conference participants' satisfaction with the destination. A subsequent positive effect was also found for intention to revisit the conference host destination. However, novelty seeking is not proven to have an effect in moderating the influence of the power of satisfaction on the intention to revisit the conference host destination.