FUNDAMENTAL STRATEGIES OF THE CULTURAL HERITAGE PRESERVATION IN THE MODERN RUSSIAN SOCIETY

Current problems of cultural heritage preservation and the most widespread strategies of their decision are considered in article. Authors select essential characteristics of category "cultural heritage" and his interpretation in the context of preservation of national and cultural identity; they distinguish modernization, mythological, social and project strategies of cultural heritage preservation; they consider advantages and restrictions of each strategy and outline perspectives of their development on the basis of the complementarity principle; they analyze main reasons which prevent the most productive approaches to preservation of cultural heritage from unification in the state cultural policy. Special attention in article is paid to a problem of preservation of ethnic folklore traditions in the modernization conditions of the Russian society as one of resources of cultural and historical heritage preservation.