Doping in elite sport - do the fans care? Public opinion on the consequences of doping scandals

被引：0
|
作者：
Solberg, Harry Arne [1 ]
Hanstad, Dag Vidar [2 ]
Thoring, Thor Atle [1 ]
机构：
[1] Sor Trondelag Univ Coll, Trondheim Business Sch, Trondheim, Norway
[2] Norwegian Sch Sport Sci, Dept Cultural & Social Studies, Oslo, Norway
来源：
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 2010年 / 11卷 / 03期
关键词：
doping; demand for sport; empirical survey; belief; acceptance of substances;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
There are indications that commercial stakeholders are reluctant to associate with sports involved in doping scandals. A survey of 925 Norwegian sports consumers supports this reluctance, showing no tolerance for pure doping substances. The majority were in favour of tough responses to athletes and sports involved in doping. Older respondents were more negative towards doping. Those who were strongly interested in sport were more willing than others to accept doping.
引用
下载
收藏
页码：185 / 199
页数：15
相关论文
共 50 条
12345