Making Sense of "Views" Culture in Television News Media in India

The initiation of economic reforms in the 1990s led to major recastings in the media-state-market relationship in India. Looking specifically at the television news media space, the age-old monopoly of the state broadcaster Doordarshan was challenged by the mushrooming of a host of private television news media. Private participation in the television news sector was in sync with the logic of market capitalism. Market-based news model radically altered the nature of production, representation and consumption of news. This paper makes an inquiry into one such predominant aspect of news production, the ascendancy of views/opinion based prime time programming in television news media, in contemporary India. Through a series of semi-structured interviews with journalists, the paper attempts to make sense of the reasons, the nature and significance and the likely impact of such programming on the nature of public discourse in India.