机构:Eastern Kentucky Univ, Coll Business & Technol, Richmond, KY 40475 USA
Zhuang, Weiling
Alford, Bruce
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机构:
Eastern Kentucky Univ, Coll Business & Technol, Richmond, KY 40475 USA
Louisiana Tech Univ, Coll Business, Ruston, LA 71270 USAEastern Kentucky Univ, Coll Business & Technol, Richmond, KY 40475 USA
Alford, Bruce
[J].
JOURNAL OF PRODUCT AND BRAND MANAGEMENT,
2015,
24
(04):
: 412
-
419