Response to 'Are Cradle to Cradle certified products environmentally preferable? Analysis from an LCA approach'

This letter is written by the managers of the Cradle to Cradle Certified Products Program in response to the article entitled 'Are Cradle to Cradle certified products environmentally preferable? Analysis from an LCA approach', published in the April 2015 issue of the Journal of Cleaner Production (Llorach-Massana et al., 2015). As shown herein, Llorach-Massana and co-workers base their analysis on false assumptions about the Cradle to Cradle Certified Product Standard and certification program and their chosen methodology fails to address the central research question. The authors of this letter maintain that these errors in assumptions and approach invalidate the paper and its conclusions. (C) 2015 Elsevier Ltd. All rights reserved.