Commercial distribution in communication with the small independent trade in the framework of WEB 2.0

被引：2
|
作者：
Garcia Guardia, Ma Luisa [1 ]
Alcaraz Lladro, Antonio [1 ]
Fernandez Martin, Icaro [2 ]
机构：
[1] Univ Complutense Madrid, E-28040 Madrid, Spain
[2] Univ Alicante, Alicante, Spain
来源：
HISTORIA Y COMUNICACION SOCIAL | 2013年 / 18卷
关键词：
Communication; Social Media; Web; 2.0; Commercial Distribution; Customer;
D O I：
10.5209/rev_HICS.2013.v18.44359
中图分类号：
J9 [电影、电视艺术]; I235 [电影、电视、广播剧];
学科分类号：
摘要：
The emergence of ICT has introduced changes in the evolution and development of the commercial distribution, characterized by changes that make more complex the reality of this sector. The target is to investigate the role of ICT in the continuity of the small independent trade and the impact it has on increasing its anual profits. Through the analysis of the results of the central statistical measures and Mann-Whitney test, confirming the influence of Web 2.0 on communications in commercial distribution environment.
引用
收藏
页码：687 / 702
页数：16
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