EXPLORING US CONSUMERS UNDERSTANDING OF CARBON OFFSETS

被引：0

作者：

Polonsky, Michael Jay ^{[1
]}

Grau, Stacy Landreth ^{[2
]}

Garma, Romana ^{[3
]}

机构：

[1] Deakin Univ, Geelong, Vic 3217, Australia

[2] Texas Christian Univ, Ft Worth, TX 76129 USA

[3] Victoria Univ, Melbourne, Vic 8001, Australia

来源：

PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

关键词：

ATTITUDE; KNOWLEDGE; BEHAVIOR; SCALE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The findings lend support that consumers may misunderstand 'carbon offset' claims thus public policy intervention is required.

引用

页码：14 / 18

页数：5

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