New Tactics for Sharing Demand-Related Information to Implement Individual Demand Forecasting

Individual demand forecasting is one strategy to address customization-responsiveness squeeze. One essential condition to implement individual demand forecasting is to share demand-related information. After analyzing the necessity of sharing demand-related information under customization-responsiveness squeeze and establishing a model for demand generation process, three new tactics for demand-related information sharing are proposed, including their ideas, benefits and their applicable domain, because existing tactics are not applicable to address the customization-responsiveness squeeze. Comparisons among new tactics and existing tactics are made. The new tactics can be illustrated by examining experiences of Dell Computer.