Marketing library resources and services to distance faculty

As academic libraries and librarians experience an increasingly complex higher education environment, it is essential to market library resources and services effectively. One component of a library's marketing plan for distance learners can be an assessment of the needs of distance faculty. Teaching faculty are influential in affecting student perceptions and their use of the library. This paper reports on an assessment of the needs of faculty who teach classes in distance graduate degree programs. Results from the survey provide strategic direction for delivering and marketing services to distance learners and distance faculty.