Managing Technology Selection and Development Decisions in New Product Development Process

Managing development decisions for new products based on dynamically evolving technologies is very vital and complex task. Managers often have to choose between introducing moderately better, less risky product early and a superior, costly, and highly risky product later. We developed a modeling framework in order to analyze the implications of time to market, performance and development cost. The model considers development uncertainty in a competitive environment. Our analysis helps determining optimal new product launch time and the best managerial actions in order to maximize total profit.