The Analysis on Heterogeneity and Influencing Factors of Land-lost Farmer Entrepreneurship Will-In Case of South and North Jiangsu Province

Entrepreneurship, which works as the driving force of economic development, is conducive to the improvement of living condition of land-lost farmers. Because of the different economic development of south and north Jiangsu province, two types of entrepreneurship pattern has formed, which are opportunity-pull Entrepreneur and necessity-push Entrepreneur. Based on this, the article made survey in 2 villages, 156 land-lost farmers of wuxi and taizhou, and use descriptive analysis and Tobit analysis to come to the core conclusions: The key influencing factor of opportunity-pull Entrepreneur are psychology, education level, the number of entrepreneurs among relatives and friends, finance support environment, entrepreneurship service and cultural environment. The key influencing factor of necessity-push Entrepreneur are marriage, education level, relation with relatives, finance support environment and policy environment. According to the conclusions, the article puts forward some corresponding recommendations.