On-line Reputation of the Selected Slovak Start-ups

The aim of this paper is to analyse phenomenon of on-line reputation in connection to the start-up ecosystem of Slovak republic. Paper presents theoretical background for the field of reputation and start-ups as well, which is the fundamental starting line for the following analysis. There are 11 Slovak start-ups analysed by selected methodology in this paper and results show their overall competitive position in the form of rank table. Based on findings one can use the information to see the company's strength in the on-line environment and it is especially useful for potential investors as the additional factor for decision making. There are also pointed out the areas for further research in this field, which can cast more light on this matter since its importance will be only greater day by day.