Metrics for making marketing matter

被引：112
|
作者：
Lehmann, DR
机构：
来源：
JOURNAL OF MARKETING | 2004年 / 68卷 / 04期
关键词：
D O I：
10.1509/jmkg.68.4.73.42727
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：73 / 75
页数：3
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