Market segmentation strategy in internet market

被引：5
|
作者：
Ren, Yawei [1 ]
Yang, Deli [1 ]
Diao, Xinjun [1 ]
机构：
[1] Dalian Univ Technol, Inst Syst Engn, Dalian 116024, Liaoning, Peoples R China
来源：
PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS | 2010年 / 389卷 / 08期
基金：
中国国家自然科学基金;
关键词：
Internet market; Competition dynamics; Stability; Market segmentation; COOPERATION-COMPETITION MODEL; WWW MARKET; WEB SITES; DYNAMICS;
D O I：
10.1016/j.physa.2009.11.023
中图分类号：
O4 [物理学];
学科分类号：
0702 ;
摘要：
This paper presents a model to describe the competitive dynamics of web sites oil the WWW marker and analyze the stability of the model which is composed of one powerful site and two small sites One of the most important results that emerge from this simple model is chat strong competition among websites does not necessarily lead to the demise of the small website on the WWW market From the stability analysis of the model, we obtain a series of conditions in which small sites can obtain competitive advantages by using the market segmentation strategy (C) 2010 Published by Elsevier B V
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页码：1688 / 1698
页数：11
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