Quantitative Analysis of Enterprise Resource Based on Enterprise Capacity of Local Brand Globalization

被引：0

作者：

Gao, Hui ^{[1
]}

Qiu, Xiao-Dong ^{[1
]}

机构：

[1] BJTU, Sch Econ & Management, Beijing, Peoples R China

来源：

EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8 | 2010年

关键词：

Enterprise Resource; Enterprise Capacity; Brand Globalization; International Strategy Path;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Brand globalization is an important choice for the local enterprises to enter the international market. Based on the logical relationship between enterprise resource and capability, this paper analyzes and quantifies the elements of composition and proportion of each resource for three kinds of brand globalization strategy through resource dimensions. By making the difficult capacity of enterprises into more easily measurable elements of enterprise resource, enterprises can achieve business results from qualitative to quantitative assessment of the direction of transformation to enable them to realize their own value and strategic choice of accurate understanding of the path, which will help enterprises implement the brand an international strategy to make more rational and scientific choices.

引用

页码：2345 / 2348

页数：4