Communication and Social Change in the Origins of Modern Political Ideologies

This article analyses the links between social change and public communication in the thought of John Arbuthnot, Thomas Jefferson and Karl Marx, authors who are at the origin of the three political ideologies characteristic of modernity: conservative, reformist and revolutionary, respectively. It highlights their stance on change, their social project and the leading social actors they identify, all in relation to the role granted to communication in these processes.