Who needs to be more visible online? The value implications of web visibility and firm heterogeneity

被引：14

作者：

Wang, Fang ^{[1
]}

Xu, Bixia ^{[1
]}

机构：

[1] Wilfrid Laurier Univ, Lazaridis Sch Business & Econ, Waterloo, ON, Canada

来源：

INFORMATION & MANAGEMENT | 2017年 / 54卷 / 04期

关键词：

Web visibility; Inlinks; Web traffic; Firm performance; Business-to-business; Business-to-consumer; Value creation; Value appropriation; Search goods; Experience goods; E-COMMERCE; SEARCH; IMPACT; PERFORMANCE; COMPETITION; ACQUISITION; INFORMATION; MARKETS; KEY;

D O I：

10.1016/j.im.2016.11.002

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This study examines the value implications of web visibility and firm heterogeneity. We theorize and analyze the value creation process of firm web visibility by mapping it onto firm web performance and then business performance. With a comprehensive sample of 2840 US firms, we find that web visibility is a significant determinant of firm web traffic, and it improves both firm short- and long-term performances. The results also reveal that web visibility creates higher values for business-to-consumer (B2C) than business-to-business (B2B) firms, for firms with a value appropriation focus than those with a value creation focus, and for firms of search goods than those of experience goods. (C) 2016 Elsevier B.V. All rights reserved.

引用

页码：506 / 515

页数：10

共 3 条

[1] Firm web visibility and its business value
Wang, Fang
Vaughan, Liwen
INTERNET RESEARCH, 2014, 24 (03) : 292 - 312
[2] Identifying the unmet health needs of patients with congenital hypogonadotropic hypogonadism using a web-based needs assessment: implications for online interventions and peer-to-peer support
Dwyer, Andrew A.
Quinton, Richard
Morin, Diane
Pitteloud, Nelly
ORPHANET JOURNAL OF RARE DISEASES, 2014, 9
[3] Identifying the unmet health needs of patients with congenital hypogonadotropic hypogonadism using a web-based needs assessment: implications for online interventions and peer-to-peer support
Andrew A Dwyer
Richard Quinton
Diane Morin
Nelly Pitteloud
Orphanet Journal of Rare Diseases, 9

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