We study the influence of cooperative effects such as superradiance and subradiance on the scattering properties of dilute atomic gases. We show that cooperative effects lead to an effective potential between two atoms that decays as 1/r. In the case of superradiance, this potential is attractive for close enough atoms and can be interpreted as a coherent mesoscopic effect. We consider a model of multiple scattering of a photon among superradiant pairs and calculate the elastic mean free path and the group velocity. We study first the case of a scalar wave which allows us to obtain and to understand basic features of cooperative effects and multiple scattering. We then turn to the general problem of a vector wave. In both cases, we obtain qualitatively similar results and derive, for the case of a scalar wave, analytic expressions for the elastic mean free path and for the group velocity for an arbitrary detuning (near resonance).