Effects of celebrity involvement on young people's political and civic engagement

This study introduced the concept of celebrity involvement, which is the audiences' relationship with mediated celebrities along three sub-dimensions: affinity, parasocial relationships, and identification. Based on this concept, this study examined the underlying mechanisms through which young people's involvement with celebrities influences their political and civic engagement. A survey of 248 undergraduate students in Macau, which is a Special Administrative Region of China, showed an indirect association of celebrity involvement with political and civic engagement, which was mediated by situational involvement and self-efficacy, respectively. The implications of the findings are discussed.