Modeling strategies for information influence dissemination in social networks

This research presents a thorough study of the strategies deployed for information dissemination on social networks. The strategies are modeled for identifying factors proving pivotal in influencing public opinions. The public is categorized into active and passive participants to discuss the study of these strategies for disseminating informational pieces such as images, sketches, text, and so on social networks, based on computer modeling of the social network structure alongside modeling of the behavior of network users. The objective of this research is to benchmark the proposed model on the effectiveness of information dissemination strategies that can be proposed to spread informational influences on social networks. As a rule, "Opinion Leaders" in the purpose network sectors are used to spread information on social media among the largest number of users in the least amount of time. Experiments have proved the effectiveness of the information dissemination model using "Opinion Leaders", as well as the efficiency of the methods of information dissemination for different winning structural positions in a social network. Experiments have also confirmed the high effectiveness in attracting "Opinion Leaders" to the dissemination processes.