Impulse buying in hospitality: The role of content posted by social media influencers

被引：20
|
作者：
Szymkowiak, Andrzej [1 ]
Gaczek, Piotr [1 ]
Padma, Panchapakesan [2 ]
机构：
[1] Poznan Univ Econ & Business, Poznan, Poland
[2] Taylors Univ, Lakeside Campus, Subang Jaya, Selangor, Malaysia
来源：
JOURNAL OF VACATION MARKETING | 2021年 / 27卷 / 04期
关键词：
Arousal; hospitality; impulse buying; processing fluency; pupillometry; social media influencers; PROCESSING FLUENCY; HOTEL BOOKING; PERCEPTUAL FLUENCY; DECISION-MAKING; DESTINATION; SATISFACTION; INFORMATION; AROUSAL; INTENTION; CONSUMERS;
D O I：
10.1177/13567667211003216
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In previous research, the significance of Social Media Influencers (SMIs) on the entire tourism industry has been indicated. In this article, it is explored how arousal and thematic compatibility in the presentation of a hotel facility's offer by a SMI determines purchase intention and the urge to buy impulsively. To carry out this objective, a laboratory experiment was conducted with graphic stimuli and controlling arousal using neurophysiological data. The obtained results are relevant within the context of promotion methods in social media, maximising the effect of cooperation with SMIs. Managerial and theoretical implications of the findings are discussed.
引用
收藏
页码：385 / 399
页数：15
相关论文
共 50 条
  • [1] Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry
    Bastrygina, Tatyana
    Lim, Weng Marc
    Jopp, Ryan
    Weissmann, Marc Arul
    [J]. JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2024, 58 : 214 - 243
  • [2] Modeling the role of message content and influencers in social media rebroadcasting
    Zhang, Yuchi
    Moe, Wendy W.
    Schweidel, David A.
    [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2017, 34 (01) : 100 - 119
  • [3] Heterophily or Homophily of Social Media Influencers: The Role of Dual Parasocial Relationships in Impulsive Buying
    Hu, Qian
    Pan, Zhao
    Lu, Yaobin
    Wang, Bin
    [J]. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2023, 27 (04) : 558 - 589
  • [4] How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment
    Shao, Zhucheng
    [J]. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2024, 18 (03) : 506 - 527
  • [5] Measuring social media impact on Impulse Buying Behavior
    Singh, Prakash
    Sharma, Bhuvanesh Kumar
    Arora, Lokesh
    Bhatt, Vimal
    [J]. COGENT BUSINESS & MANAGEMENT, 2023, 10 (03):
  • [6] Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
    Elmousa, Hadeel
    Yee, Wong Foong
    Cheah, Jun-Hwa
    [J]. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2024, 20 (01)
  • [7] Online Impulse Buying of Organic Food: Moderating Role of Social Appeal and Media Richness
    Tariq, Anum
    Wang, Changfeng
    Akram, Umair
    Tanveer, Yasir
    Sohaib, Muhammad
    [J]. PROCEEDINGS OF THE THIRTEENTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT, VOL 2, 2020, 1002 : 586 - 599
  • [8] ELECTORAL COMPETITION IN THE AGE OF SOCIAL MEDIA: THE ROLE OF SOCIAL MEDIA INFLUENCERS
    Ding, Chao
    Jabr, Wael
    Guo, Hong
    [J]. MIS QUARTERLY, 2023, 47 (04) : 1647 - 1662
  • [9] Less is more: Engagement with the content of social media influencers
    van der Harst, Jesse Pieter
    Angelopoulos, Spyros
    [J]. JOURNAL OF BUSINESS RESEARCH, 2024, 181
  • [10] The Mediating Role of Hedonic Buying Behavior in the Effect of Consumers' Attitudes Towards Social Media Ads on Impulse Buying Behavior
    Yaprak, Ismail
    Coban, Suzan
    [J]. EGE ACADEMIC REVIEW, 2023, 23 (02) : 203 - 218
12345