From the Semantic Web to social machines: A research challenge for AI on the World Wide Web

The advent of social computing on the Web has led to a new generation of Web applications that are powerful and world-changing. However, we argue that we are just at the beginning of this age of "social machines" and that their continued evolution and growth requires the cooperation of Web and AI researchers. In this paper, we show how the growing Semantic Web provides necessary support for these technologies, outline the challenges we see in bringing the technology to the next level, and propose some starting places for the research. (C) 2009 Elsevier B.V. All rights reserved.