Beyond Survival of the Fittest: The Influence of Mindsets on Consumers' Response to Brand Extensions

被引：0
|
作者：
Meyvis, Tom [1 ]
Goldsmith, Kelly [1 ]
Dhar, Ravi [1 ]
机构：
[1] NYU, New York, NY 10003 USA
来源：
ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：578 / 579
页数：2
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