Agritourism in Sustainable Development: Case of Mazury in North-eastern Poland

The article presents the results of preliminary investigations carried out among farmers providing tourist services in the region of Mazury, in north-eastern Poland. The survey completed by the farmers is part of a wider research on conditions for the rural tourism development in this region. Based on the assessment of existing agritourism enterprises, the authors have reported the following issues: the underlying motivation of farmers to enter agritourism business, possible economic profits and threats to agricultural production as well as the conditions which need for agritourism farms and rural tourists facilities to develop successfully. Agritourism may have a major impact on rural economy and stimulate the development of rural areas. The results presented herein suggest that this type of tourism business generates additional or even alternative income for farmer families. It also encourages local populations to undertake other economic activities and make different investments in underdeveloped localities. For successful agritourism, the most essential factor is high standard accommodation and quality service at low pices. Another important aspect involves a wide selection of tourist attractions and opportunities for active relaxation.