The Process of Promoting Small Cities through Local and Authentic Values: City Tourism in the Time of Globalisation

A new understanding of localization (glocalisation) with the post-1970 globalization process has risen. The change and transformation of the role of state in globalization will also lead to change and transformation of the role of the city governments in the process of glocalization and they will seek to occupy a place in the global arena by constructing and monitoring their own entrepreneurial policies. While this quest leads metropolitan cities to follow different methods and strategies, it forces small cities to follow very different paths and strategies. While metropolitan cities grow enormously with their populations and activities and eventually come to resemble each other, small cites market themselves by highlighting their own original values and making themselves objects of recognition. Demands of tourists bored with metropolitan cities and the change in the demands of the tourism industry seeking authenticity have eased and encouraged this process. In this article the impact of glocalization (which can be described as the process of competition through focusing on differences in an era of homogenized globalization), on the efforts of small cities' and their administrator's sensitivity against the demands from the tourism industry and the effect of this on city life will be examined. Analyzing the aforementioned sensitivities and approaches will enable the analysis of the efforts of small cities that highlight their differences and show their originality in terms of cultural legacy, local food and drinks and festivities. Related to that, analyzing these efforts will make it easier to understand urban policies. In this way, the evolution of the slow, sustainable, peaceful, livable and ecological city in the glocalization process will be easier to analyze.