Travel Demand Model for Beijing 2008 Olympic Games

The Beijing 2008 Summer Olympic Games was held from August 8 to 24, 2008, which definitely drew attention from all walks of life at home and abroad. Beijing 2008 Olympic Games was a great event, and there were huge demands for transportation services. How to coordinate the huge Olympic transportation demand of spectator and daily travel demand from local residents is one of the most important considerations for Olympic transportation agency. The Beijing Olympic transport model (BOTM) was designed to provide a tool for analyzing travel demand and forecasting traffic operation conditions during Olympic Games. This paper starts to search for the travel characteristics of local Beijing residents and spectators in game time by dividing travel demands into two parts: base demand and Olympic demand. Then, activity-chain-based forecasting methodology was used to develop model. BOTM included base model and game model by applying VISEM and EXCEL software packages. Finally, transportation demand management measures were evaluated as a case study of BOTM application.