CONTROL AND REGULATION OF MARKET CONCENTRATION IN REPUBLIC OF CROATIA

The Croatian market is relatively young and it is still in development. Our market did not have a complete affirmation as Western European markets or USA market. For this reason this paper will talk about control and regulation of market concentration in Republic of Croatia. The target of this work is to explore whether there are equal condition for all entrepreneurs and is the market in customer service. In this paper, what is crucial for this topic will be theoretically presented, and this is generally the definition of the branch concentration, apropos in what forms it appears. The analysis will also cover types of integration, the reasons for their development and the completion of the whole will be analyzed examples from the market of the Republic of Croatia. All types of mergers have the advantages and disadvantages of both the companies and the competition and the buyers above all. One of the problems associated with joining is a monopoly. The monopoly as a negative market phenomenon will be spoken in this paper as well. In order for the market to exist successfully and to prevent negative phenomes, there must be an organization that will deal with the protection of a fair and honest way of doing business. Therefore, the legal context that is defined by the laws of the Republic of Croatia will be considered.