Based on her anthropological research, Nichter (2000) Concluded that it is normative for many American girls to engage in body self-disparagement in the form of "fat talk." The Purpose of the present two studies was to develop a quantitative measure of fat talk. A series of 17 scenarios were created in which "Naomi" is talking with a female friend(s) and there is an expression of fat talk. College women respondents rated the frequency with which they would behave in a similar way as the women in each scenario. A nine-item one-factor scale was determined through principal components analysis and its scores yielded evidence of internal consistency reliability, test-retest reliability over a five-week time period, construct validity, discriminant validity, and incremental validity in that it predicted unique variance in body shame and eating disorder symptoms above and beyond other measures of self-objectification. (C) 2009 Elsevier Ltd. All rights reserved.