What Do We Know About Peer-to-Peer Marketing?

被引：3

作者：

Precourt, Geoffrey

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2014年 / 54卷 / 02期

关键词：

D O I：

10.2501/JAR-54-2-124-125

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In his editorial, Geoffrey Precourt looks into JAR volume 54, issue 2 and looking at the papers, he discusses the difficulty of measuring peer-to-peer advertising quantitatively, the "moment of truth" and the use of comedic violence in advertising. Precourt also introduces JAR's new co-executive editors: John B. Ford and Jenni Romaniuk. © Advertising Research Foundation 2014.

引用

页码：124 / 125

页数：2

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