Construction and Practice of the Value Innovation Strategy for Service Enterprises

被引：0
|
作者：
Xin, Zhang [1 ]
Chun, Lioupei [2 ]
机构：
[1] Jianghan Univ, Coll Business, Wuhan 430000, Peoples R China
[2] Wuhan Stat Bur, Wuhan 430000, Peoples R China
来源：
2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 2, PROCEEDINGS | 2009年
关键词：
value innovation strategy; principle; construction; Jinjiang Inn Co; Ltd;
D O I：
10.1109/ICIII.2009.196
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
This article analyzes the principles of value innovation strategy in depth, proposes a way for the construction of the value innovation strategy in service enterprises. And to Jinjiang Inn Co., Ltd. as an example, discusses the realization of the value innovation strategy in service enterprises. It comes to the conclusion that through the value innovation, service enterprises can provide totally new and superior customer value for existing market or make significant improvements in customer value in order to make their own from the original field of competition and get greater market space.
引用
收藏
页码：154 / +
页数：2
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