EDUCATIONAL POSSIBILITIES OF A BLOG: THE ANALYSIS OF PROJECTS IN THE BLOGOSPHERE

The purpose of this work is to study a blog in terms of its use in educational and communication purposes. We used such research methods as statistics, content analysis, expert interviews. For the first time, an analysis of foreign and Russian experience in creating an educational blog has been conducted. In the analytical part, statistic and content analysis of 10 English and 10 Russian educational blogs was conducted to identify the most successful models for implementation and methods of communication promotion. The project part presents the authors' historical and cultural blog "Image of Omsk", there were given the results of its approbation and identified ways of correction based on the results of expert interviews. The results of the research: the blog can become not only a user's personal page, a "personal diary", but also an educational tool that is more effective due to its communication features, the possibility of feedback from a reader, and efficiency of response to new items in an educational environment. To achieve the effectiveness of the functioning an educational blog is possible under the following conditions: a unique trade offer of a blog, specification of the target audience according to the theme, the use of effective trend technologies of communication promotion. (c) 2019 Published by Future Academy www.FutureAcademy.org.UK