Business communication inevitably involves the communication setting and communication body, while the successful execution of performative in business communication must rely on the analysis of setting and participants. To achieve this purpose, the pragmatic principles derived from Grice and Leech's, such as cooperative principles, context principles, and politeness principles are presented. Further, in order to provide some guidance for language applying and communication strategies in business communication, the application and embodiment of performative in business communication are discussed. The result of the study shows that pragmatic principles, setting analysis, and participant's psychoanalysis are integrated in the process of business communication. They function as a whole to help achieve performative in business communication.
