Information asymmetry and small business in online auction market

被引：1
|
作者：
Sun, Chia-Hung [1 ]
Liu, Kang E. [1 ]
机构：
[1] Natl Chung Cheng Univ, Chiayi, Taiwan
来源：
SMALL BUSINESS ECONOMICS | 2010年 / 34卷 / 04期
关键词：
Internet auction; Buy it now; Spline regression; Taiwan; EBAY AUCTIONS; IMPERFECT INFORMATION; ELECTRONIC MARKETS; REPUTATION; INTERNET; PRICES; UNCERTAINTY; SELECTION; BEHAVIOR; IMPACT;
D O I：
10.1007/s11187-008-9160-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper explores how seller reputation affects auction prices using detailed Taiwanese data. Our empirical results show that returns to reputation are nonlinear and differ considerably across different reputation scores. Marginal returns to scores drop sharply after the first reputation quartile, indicating that building up sellers' reputation is extremely important, especially in the early stage. Our study reveals that the mechanism of seller reputations is effective in mitigating asymmetric information in online auctions.
引用
收藏
页码：433 / 444
页数：12
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