The European tomato market. An approach by export competitiveness maps

被引:21
|
作者
Mercedes Capobianco-Uriarte, Maria de las [1 ]
Aparicio, Juan [2 ]
De Pablo-Valenciano, Jaime [1 ]
del Pilar Casado-Belmonte, Maria [1 ]
机构
[1] Univ Almeria, Dept Econ & Business, Almeria, Spain
[2] Univ Miguel Hernandez Elche, Ctr Operat Res CIO, Alicante, Spain
来源
PLOS ONE | 2021年 / 16卷 / 05期
关键词
STANDARDS; SHARES; TRADE;
D O I
10.1371/journal.pone.0250867
中图分类号
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号
07 ; 0710 ; 09 ;
摘要
Most empirical studies examining the export competitiveness of a country in a target market are undertaken by focusing on supply, only analysing the group of competing countries. In addition, if the target market to be analysed is extensive, like the European Union, it is generally analysed as a whole. This study presents an evaluation of the tomato export competitiveness, from a differentiated demand perspective, analysing its main customers markets in the context of European Union. The methodological framework is implemented through Constant Market Share to analyze variations in exports, allowing the portion attributable to competitiveness and segregation into general or specific competitiveness to be quantified. The Constant Market Share was adapted to focus on the differentiated demand so as to observe the influence of the worldwide crisis (2007/08) on the European tomato market. This study allows the analysis of profile changes into the competitor exporting economies. As a contribution to the methodology, this study presents a new graphical way of representing the results of Constant Market Share methodology by means of export competitiveness maps in the European tomato market for the group for each main competitor in each European client market. According to our results, Spain and Belgium are candidate countries to be competitive in the main European markets.
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页数:27
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