The Application of Apparel Sales in O2O Model

With the aging of the interne and the development of networking technology, constantly developing and enriching the emerging apparel e-commerce, the shopping way of consumers is slowly changing. The development of e-commerce has been challenging the traditional model in which consumes shop. Among consumer groups, young people's consumption behaviour is particularly representative. The competition between On-line sales and traditional.Off-line marketing is intensifying. On-line direct sales model has greatly reduced the supply chain, which has also greatly reduced the cost of goods, making it competitive in price compared to the same kind of Off-line products. Faced with this situation, however, many of the traditional retail giants stay on the sidelines. This study aims to identify which model is more competitive in the market, in a variety of existing On-line and Off-line models within the apparel industry. Based on the case study of On-line sales and traditional Off-line marketing analysis, combined with market research, this paper makes a comprehensive summary of the pros and cons of the relationship between different sales model to explore the prospects of future trends in clothing sales market integration model and the two-wire of O2O market.